Awareness · Hope · Community

A yearly tattoo awareness project

The Semicolon Project

A semicolon tattoo can be a personal reminder that a story can continue. Since 2019, SAP;UK has brought studios and communities together to raise awareness of suicide prevention.

Tattoo prices start from £15; each studio sets its own price.


Semicolon Project poster and video thumbnail

Watch the project video

Why the semicolon?

A small mark, with a personal meaning

The project began in 2019 when SAP;UK founder Danielle Shaw brought the idea from America and gave it a local community focus. People choose a semicolon tattoo for their own reasons; for many, it represents hope and continuing through difficult times.

Participating studios have raised thousands for suicide prevention organisations and charities. Each studio decides whether it donates and which organisation it supports. The project is centred on awareness, and donations are appreciated.

Our journey

The project over the years

Now in its 8th year, this is the 6th project. Explore the journey so far.

Timeline showing the Semicolon Project through the years
Semicolon Project 2022 tattoo project poster
Semicolon tattoo project · 2022
Semicolon Project cover artwork
Semicolon Project artwork

Share the message

Project resources

Original SAP;UK leaflets and project artwork.

General Semicolon Project artwork
Semicolon Project artwork
SAP;UK information leaflet
SAP;UK information leaflet
SAP;UK leaflet
SAP;UK leaflet
Thank-you artwork for Semicolon Project participants
Thank you to project participants
Semicolon Project community event artwork
Community event artwork

Safe spaces in the project

Contact a studio directly for its current prices and availability.

Black Sheep Tattoo logo

Black Sheep Tattoo

Welshpool, Powys, Wales · formerly Glow

Jennie has participated since the project began.

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Leeds Ink and Beauty Parlour logo

Leeds Ink & Beauty Parlour

Leeds, West Yorkshire

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Ancient Art logo

Ancient Art

Uxbridge · a warm, family-run studio

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Ace of Hearts logo

Ace of Hearts

A welcoming father-and-daughter team

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Keep the message going

Join or explore the project

Use the project map to find participating studios, or visit the studio page if you would like to take part.